Hey Ariam
Web Styleguide Structure (Simple & Flexible)
This structure uses a combination of bullet points and brief descriptions for a clear and concise styleguide.
1. Introduction
Briefly describe the purpose of the styleguide.
Highlight the brand values and personality.
2. Brand Identity
Brand Name & Logo:
Include logo variations (horizontal, vertical, single color).
Define clear space around the logo.
Specifying file formats (AI, EPS, SVG).
Color Palette:
Present primary, secondary, and accent colors in various formats (hex code, RGB, CMYK).
Showcase color usage examples (backgrounds, buttons, text).
Typography:
Define primary and secondary fonts for headings, body text, and UI elements.
Specify font weights and sizes for different applications.
Iconography:
Present a library of icons with consistent style and size.
Provide usage guidelines (spacing, color variations).
3. Brand Elements
Illustrations:
Define illustration style (flat, line art, etc.).
Showcase how illustrations are used within the brand.
Photography:
Specify preferred photographic style (bright, moody, etc.).
Provide examples of photo usage for different content types.
4. Brand Voice & Tone
Voice:
Describe the brand's personality (professional, friendly, etc.).
Provide examples of how voice should be applied in writing.
Tone:
Define the overall tone of communication (informative, persuasive, etc.).
Offer guidance on tone adjustments based on context (marketing vs. customer support).
5. Communication Pillars & Strategy
Communication Pillars:
Outline the core messages the brand wants to convey.
Content Strategy:
Define the types of content the brand will create (blog posts, infographics, etc.).
Provide guidelines for content structure and format.
6. Interactive Components (Optional)
Offer suggestions and examples for interactive elements (animations, hover effects).
7. Design System (Optional - For Advanced Users)
For complex websites, consider including a section on the design system, outlining reusable UI components and how to implement them.
8. Best Practices
Include a few key points on maintaining brand consistency (e.g., version control for logos and colors).
9. Conclusion
Summarize the importance of the styleguide and encourage its use.
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Framer 2023
Amsterdam