Web Styleguide Structure (Simple & Flexible)

This structure uses a combination of bullet points and brief descriptions for a clear and concise styleguide.

1. Introduction

• Briefly describe the purpose of the styleguide.

• Highlight the brand values and personality.

2. Brand Identity

• Brand Name & Logo:

  • Include logo variations (horizontal, vertical, single color).

  • Define clear space around the logo.

  • Specifying file formats (AI, EPS, SVG).

• Color Palette:

  • Present primary, secondary, and accent colors in various formats (hex code, RGB, CMYK).

  • Showcase color usage examples (backgrounds, buttons, text).

• Typography:

  • Define primary and secondary fonts for headings, body text, and UI elements.

  • Specify font weights and sizes for different applications.

• Iconography:

  • Present a library of icons with consistent style and size.

  • Provide usage guidelines (spacing, color variations).

3. Brand Elements

• Illustrations:

  • Define illustration style (flat, line art, etc.).

  • Showcase how illustrations are used within the brand.

• Photography:

  • Specify preferred photographic style (bright, moody, etc.).

  • Provide examples of photo usage for different content types.

4. Brand Voice & Tone

• Voice:

  • Describe the brand's personality (professional, friendly, etc.).

  • Provide examples of how voice should be applied in writing.

• Tone:

  • Define the overall tone of communication (informative, persuasive, etc.).

  • Offer guidance on tone adjustments based on context (marketing vs. customer support).

5. Communication Pillars & Strategy

• Communication Pillars:

  • Outline the core messages the brand wants to convey.

• Content Strategy:

  • Define the types of content the brand will create (blog posts, infographics, etc.).

  • Provide guidelines for content structure and format.

6. Interactive Components (Optional)

• Offer suggestions and examples for interactive elements (animations, hover effects).

7. Design System (Optional - For Advanced Users)

• For complex websites, consider including a section on the design system, outlining reusable UI components and how to implement them.

8. Best Practices

• Include a few key points on maintaining brand consistency (e.g., version control for logos and colors).

9. Conclusion

• Summarize the importance of the styleguide and encourage its use.